12/27/2019 0 Comments
Entrepreneurship and social enterprise - Essay Example This organization was founded by two young college graduates named Matthew Slotover, a psychology graduate and Amanda Sharp, a PPE Graduate. They were assisted by Tom Gidley, an art college student. Mathew Slotover after completing his graduation from Oxford University has decided to work for him. He started to visit art gallery with his friend, which sparked the passion for contemporary art. This made him to combine his passion for arts combine with his dream to become boss. A promotion in the Guardian newspaper worked as catalyst where the works of few unknown artists with prices as well as contact details were shown. This made Matthew to think of creating a hybrid catalogue or magazine in which the artists can produce their works along with prices. This will make them reach to a wide range of consumers at a time and was expected to revolutionize the ways in which contemporary art world worked. In June 1991, the first edition of Frieze magazine was published. Frieze has grown as a significant company that had 44 employees and a turnover of 5 million, by focusing on art galleries as their major customers and applying their skills and expertise in desk-top publishing. Today, Frieze is operating as the most popular art magazine of Europe and is also gaining a strong position in United States. The Frieze Art Fair that was launched in London in 2003 was one of the top-tier art fairs that gained global recognition. The present case study has given the opportunity to analyze the situation in which the organization is going through and suggest the best possible option in which they can gain higher profitability. In this regards the paper will be focusing on the reasons that brought huge success for Frieze, their current stage according to the organizational life cycle and the best suitable strategy that they need to follow. Reasons for success At the launch of the magazine in 1991 Mathew started to work on the magazine so that it can be a grand success. Carl was a gallery owner and a major player in the booming contemporary art world of London. He turned down the idea saying that the artists will not like to use magazines for displaying their work and they are used to with the galleries for displaying their works. Stuart Morgan was an eminent critic in the leading magazines of UK, emphasized on the fact that credibility of the magazine will be lost if they even one thing to sale. This feedback given by these eminent people was taken seriously by Mathew and was one of the major reasons for the success of their first magazine. Matthew decided to change the vision of the magazine by removing the sale side from the magazine and keeping the editorial content and keep the talk about arts. Matthew was joined by other two members and the total team of three started on work on the new issue. They decided on the name and rented a space from where they can operate. Recession started impacting the economy of UK, which acted as a blessing in disguise for â€˜Friezeâ€™. The art world became less busy and the Frieze team was able to contact many of the eminent persons who were willing to offer their advice and time, which were very important for Frieze. Stuart Morganâ€™s help was also a big contribution towards the success of the business. Apart from this, contribution of all the team members who has devoted all their efforts and ideas towards
When considering the painting â€œGuernicaâ€ by Pablo Picasso we must first consider why the piece meets the criteria of an actual work of art. First, we define wether the piece was made by an artist and why this artist is accredited. This painting was done by Picasso, one of the most renowned painters of his time. When mentioning the art of painting, Picasso is the first name that comes to the forefront of many minds. All artists and people alike recognized and continue to recognize Picassoâ€™s work as art because of how influential and and shaping it was on his generation. Now we must decipher whether this piece was intended to be a work of art. Through research we see that Picasso wanted to make a political statement with this painting. There was much thought and preparation that went into the making of this work of art. The real world relevance and the preparation show that the piece was obviously intended to be a work of art. As we move to the descriptive criticism we must look at how the work is physically put together and how it is unified as a whole. â€œGuernicaâ€ is full of many exaggerated and unique shapes. Looking closely we see the painting is made up of layers. The bottom layer is full of very large basic shapes such as rectangles and triangles, while upper layers show more unique and defined drawings. Many drawings are distorted and in areas very exaggerated. The work is unified through its basic grayscale colors across the entire painting and also through the previously stated, consistent and distorted nature of all the objects. As we look at the organization of this painting it may seem that it has none, but looking deeper we see that every piece of the puzzle has its place. â€œGuernicaâ€ is very balanced in its structure, the painting is not â€œleaningâ€ to the left or the right. It is obvious that Picasso was very careful about the placement of the objects and shapes in the painting. Finally, when descriptively criticizing a work of art it is important to discuss the detail and also the structural relationships of the piece. The detail of Picassoâ€™s work is found in the obscure and unique lines used throughout the painting. Also, we find many â€œhiddenâ€ images in this painting, many things you would not see by merely glancing at the work. Structurally the painting is formed by layers and many overlapping shapes. The overlapping shapes are what bring the work together and make it appear completely fluent across the entire piece. Although â€œGuernicaâ€ does have many intricate designs and unique amenities we could describe the paintings form, overall, as chaotic and distorted. When interpretively criticizing this painting we focus on the content. We will attempt to define the identity of and the meaning behind the work. Not only is â€œGuernicaâ€ Pablo Picassoâ€™s most famous work but also his most powerful. Painted as an immediate reaction to the Naziâ€™s devastating casual bombing practice on the small town of Guernica during the Spanish Civil War this painting makes a very bold political statement. The painting reveals the tragedies of war and the physical and emotional toll it took on individuals, particularly innocent civilians. We must also consider what the work of art reveals about the subject matter or form. The chaotic nature of the painting reveals the chaos and disorder of the actual event. Also, we see pained faces on every figure represented in the painting showing the emotional and physical suffering that was inflicted on these civilians. Picasso did a wonderful job of connecting the form and content of this piece, this being one of the many reasons it is such an admired work of art. While interpreting â€œGuernicaâ€ we must also dig deeper into what the artist was trying to convey through the artistic form. Picasso not only wanted to depict the horror of the bombing of Guernica but publicly display his own outrage toward the happening. Picasso had a personal and emotional connection to the people of Guernica considering his birth in Spain. The painting was a way of expressing his feelings toward the situation and also representing the feelings of those affected by the bombing. In the interpretive criticism of â€œGuernicaâ€ we find an overall representation of Picassoâ€™s thoughts toward the horrible event that happened in this small spanish town, depicting the heartlessness of and devastation caused by the Nazi bombing. As we move to the evaluative criticism of this piece we will be focusing on its worth, what the merits of the work are, what it amounts to, and why it is valuable. â€œGuernicaâ€ is one of the most famous and influential paintings to ever be brushed onto canvas. The painting is not only aesthetically beautiful but has meaning and effects the emotions of people everywhere. â€œGuernicaâ€ was originally exhibited in July 1937 at the Spanish Pavilion at the Paris International Exposition. After the Paris Exhibition the painting went on tour and has traveled around the world since its completion in 1937. We see by the international touring of the painting its worth to society. But where we find the true value in â€œGuernicaâ€ is in its becoming a universal and powerful symbol warning humanity against the suffering and devastation of war. Moreover, the fact that there are no obvious references to the specific attack the painting has contributed to making its message universal and timeless. Picasso truly made an inexhaustible impact on society through the painting of â€œGuernicaâ€ one that will last for many generations to come.
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